ABOUT

BELIEF #1

Life is too short to do something that doesn't bring you joy.

BELIEF #2

We are all perfectly imperfect beings and shouldn't be afraid to show our flaws.

BELIEF #3

You are in control of your thoughts, actions, and destiny.

Meet Berké.

Human Being.

As a leader in personal and organizational behavior-transformation, Berké has dedicated himself to the pursuit of human empowerment.

Pulling from his awarded UC Berkeley research on internal motivation and behavior modification, and his years of experience as an organizational change consultant, executive performance coach, and lifestyle business owner, he continues to create compelling programs and workshops that empower businesses and individuals to live from the inside out. His Mission to...

"mass produce empowered, fulfilled & effective human beings."

...To him, life is an art to be mastered not by force or perfection, but rather by clarity of purpose, authentic expression, and human connection.

... this is The Art of Living.

Expertise

During his time at UC Berkeley, Berké was awarded three grants to engage in research on intrinsic and extrinsic motivation. His research focused primarily on the psycho-motivational forces of change with a strong emphasis on values-based motivation. This work culminated into a thesis for which he received the Highest Honors and the development of a UC Berkeley course on the psychology of behavior change and wellness.

It is with the knowledge gained over the years that Berké has been able to provide successful services that truly work to tap into the hearts of individuals and organizations and create genuine and vibrant cultures that are human-centric and internally motivated.

Personal

Born in Detroit, Michigan, and raised in Southern California, his mother, a first-generation Ethiopian and his father a kid from Detroit, Berké has experienced many diverse environments since his childhood. This theme of diversity has followed him throughout his life. His innate sense of adventure has led him to create a life that encapsulates as many lives as possible within one.

Whether he’s serving as a life coach or jamming on his favorite guitar at a coffee shop, Berké always finds a way to touch people's lives for the better.